News 2021: Jim Anderson appointed as Interim Vice Chancellor for Enrollment Management
Jim Anderson appointed as Interim Vice Chancellor for Enrollment Management

Anderson will bring decades of higher education enrollment experience as the University strengthens its admissions outreach

UMass Dartmouth announced the appointment of Jim Anderson to the position of Interim Vice Chancellor for Enrollment Management today.

“I elevated this role to a Cabinet-level position because nothing is more important to UMass Dartmouth’s future than continuing to recruit highly talented students who will thrive at a nationally ranked research university. Jim has extensive experience leading successful enrollment teams at public research institutions, including direct experience of working in, and leading, the areas of both financial aid and admissions.  In addition, while holding leadership positions at nationally ranked institutions, Jim also consulted for nearly a decade with Ruffalo Noel Levitz—the leading consultant for university enrollment, and is adept at using data analytics to inform successful enrollment strategies,” said Interim Chancellor Mark A. Fuller.

"This is an incredible opportunity to play a role in shaping the next steps for UMass Dartmouth students, future students, parents, and alumni,” said Anderson. “As Interim Vice Chancellor for Enrollment Management, I look forward to forging new partnerships with faculty, staff, high schools, community colleges and others to extend admission programs already in motion and develop new initiatives connecting more students to extraordinary educational opportunities at UMass Dartmouth in the years to come." 

As Vice President for Enrollment Management at the University of Toledo from 2019, Anderson managed the strategic achievement of university enrollment goals for new undergraduate, international, transfer, graduate, adult, online, and concurrent enrollment. He oversaw increased growth in the enrollment of international students, an innovative early college program that provided Ohio high school students the opportunity to pursue higher education at no cost, increased new student high school GPA and test score profile, and strengthened relationships with top-level high schools to create a regional enrollment pipeline. He placed a special focus on increasing the university’s research capability and use of data analytics in enrollment planning. Anderson also established the university’s first undergraduate Assistant Director of Multi-Cultural Admission to better serve the needs of the diverse pool of prospective students. 

Before Toledo, Anderson served six years as the Associate Vice President for Enrollment Services at Boise State University, a national public research university with 23,000 undergraduates. While at Boise State, Anderson led a total undergraduate enrollment growth of 6.1% over five years and authored and launched the first university-wide long-term strategic enrollment plan that saw an increase in first-time full-time enrollment, and increased Honors College enrollment and residential housing occupancy rates to capacity. He also enhanced territory management utilizing market segmentation tactics to develop existing markets and identify areas for expansion which doubled the number of students attending large recruitment events.

Anderson also worked for 11 years at Texas Tech, a public research university with 32,000 undergraduates. He concluded his tenure there as the Managing Director of Enrollment Planning, where he successfully redesigned the university’s admissions processing, marketing, and projection systems. During his time at Texas Tech, he also served as the Associate Director of Student Financial Aid where he implemented a “One Stop Shop” kiosk system to assist students when visiting the Student Financial Center and the Manager of the Teaching, Learning, and Technology Center which increased student engagement with digital learning resources.

Anderson and his family are originally from New England and he holds a Masters of Education in Higher Education Administration and a Bachelor’s of Arts in Psychology from Texas Tech University. He begins on June 1, 2021.