Feature Stories

Prof. Godwin Ariguzo, center, and students in the Global Marketing class, on tour in Germany

Feature Stories

Global Marketing: Study in Germany

Global Marketing, MKT 362, culminates in a two-week International Summer University program in Wolfsburg, Germany.

‌The Charlton College of Business offers undergraduates the opportunity to study in Wolfsburg, Germany, in cooperation with Ostfalia University. The Global Marketing course (MKT 362) runs each spring and culminates in a two-week International Summer University (ISU) program in late May.

The innovative program lets students work with a variety of major companies to address global marketing issues, questions, and themes. An automotive city and the home of Volkswagen’s world headquarters, Wolfsburg is an ideal setting for students to explore the marketing strategies of the automotive and logistics industries.

During their two weeks in Germany, students attend classes taught in English by professors from across the globe and have the chance to tour the cities of Berlin and Hamburg.

Since the program’s inception in 2006, 114 students have participated.

"To be able to go abroad to Germany and get university credits is great, but networking with people from across the world and seeing how other cultures exist is something you will have for a lifetime," said Cain Bochter, who participated in the program in 2014.

The course can lead to additional opportunities for students. For example, Jonathan Najarian ’12 participated in the program when he was a sophomore marketing major. He subsequently returned to Wolfsburg for internships with Ostfalia and with the Volkswagen Group. Now he’s a product manager with Volkswagen.

"ISU Wolfsburg changed my life for the better," said Jonathan.

Jonathan Najarian ’12: Dream job at Volkswagen

Charlton College of Business renewed its international exchange agreement with Ostfalia University in 2013, expanding the program to offer students the opportunity to study at Ostfalia for a full semester or academic year.